Watch the visits that almost bought.

Candler records visits to your store and ties each one to the cart, the checkout and the order. Find the shoppers who stalled at shipping, press play, and see what stopped them.

Start free Paid plans from $24 a month

Free for 1,000 recorded sessions a month. No card. Works with WooCommerce, BigCommerce and Shopify (in beta), or any site with one script tag.

A Candler replay of a shopper on a coffee roaster's product page. The timeline under it marks page loads, a rage click and five clicks that did nothing. The side panel lists the device, browser, traffic source and whether they added to cart. — A replay from the demo store. The marks on the timeline are page loads, a rage click and clicks that did nothing.

Start from the sale, not the pageview.

A visitor count tells you how many came. Candler shows what happened to the ones who were about to pay.

Will I hear when the checkout breaks?: Alerts email you the same day orders stop, add to cart breaks on phones or a new error shows up at checkout. Each one says what Candler checked and links to the visits to watch.
Why did they leave at checkout?: Funnels show where carts drop off. Each step links to recordings of the people who stopped there.
Which buttons do nothing?: Rage clicks and dead clicks are flagged by page, with the element people hit and every session it happened in.
Who's on the site right now?: Live lists every visitor with their cart and where they came from. Watch Live opens their visit as it happens.
How far down do people get?: Click and scroll heatmaps for any page, split by phone and desktop.
Has this person bought before?: Visitor profiles hold every visit and order. Your staff can add a name, notes and a follow-up date.
Which campaign actually sold?: Every session keeps its source, campaign and ad click ID, so orders line up with where the shopper came from.

The Candler overview: revenue, sessions, add-to-cart and checkout rates across the top, then pages where people rage-click, the latest orders and the latest recordings. — The overview opens on revenue and the path to an order, then the pages giving people trouble.

Works with WooCommerce, Shopify and BigCommerce.

Pick your platform when you sign up. Settings walks you through it with your own codes filled in. Shopify is new, so if anything looks off there, email support@candleranalytics.com.

WooCommerce: Upload the plugin, paste your site ID and save.
Shopify Beta: Install it from the Shopify App Store and turn on the app embed. The dashboard opens inside your Shopify admin.
BigCommerce: Add the script in Script Manager, turn on the data layer and connect a read-only orders key. Checkout is recorded too.

Orders come from the store, not the browser.

Ad blockers and closed tabs don't lose sales. An order that reports twice is matched by its order number and counted once.

Any other site takes one line.

<script src="https://app.candleranalytics.com/tracker.js"
        data-site="YOUR_SITE_ID" async></script>

The tracker is about 12 KB compressed. The recorder loads after your page has.

Watch the install, about a minute.

Priced by recorded sessions.

Every plan has every dashboard feature. You pay for how many visits get recorded and how long they're kept. Paid plans add the reporting API.

Starter

One store, up to a few hundred visits a day.

$24 a month

Billed monthly

Choose Starter

Recorded sessions: 5,000 a month
Visits tracked: No limit
Websites: 1
Team members: 3
Recordings kept: 30 days
Click and scroll data kept: 6 months
Visits and orders kept: Forever
Reporting API: Included

Growth

A busy store, or a couple of them.

$64 a month

Billed monthly

Choose Growth

Recorded sessions: 25,000 a month
Visits tracked: No limit
Websites: 3
Team members: 10
Recordings kept: 90 days
Click and scroll data kept: 1 year
Visits and orders kept: Forever
Reporting API: Included

Scale

High-traffic stores and agencies running several.

$159 a month

Billed monthly

Choose Scale

Recorded sessions: 100,000 a month
Visits tracked: No limit
Websites: 10
Team members: No limit
Recordings kept: 6 months
Click and scroll data kept: 2 years
Visits and orders kept: Forever
Reporting API: Included

Free

A small store, or a real test before you pay. No card.

1,000 recorded sessions a month
10,000 visits tracked a month
1 website, 2 team members
Recordings kept 14 days
Visits and orders kept 1 year
Reporting API on paid plans

Start free

Every plan: session replay, Watch Live, click and scroll heatmaps, rage and dead clicks, funnels with drop-off recordings, cart and order tracking, visitor profiles with notes, journey export, the WooCommerce plugin, the BigCommerce connection and the Shopify app (in beta).

Run out mid-month?: Recording pauses until the 1st. Page views, carts and orders keep counting. No overage charges.
Outgrow Free?: Tracking pauses at 10,000 visits until the 1st. Upgrade and it starts again within minutes, with everything you've collected.
Tax?: Prices are in US dollars.
Bigger than Scale?: Over 100,000 recorded sessions a month, email for a price.

Private by default.

You're recording people's visits. These are on for every store before you change a setting.

The data processing addendum covers GDPR and US state privacy laws, and the cookies page has wording for your own privacy policy.

Every form field is masked in the browser before anything is sent. Card numbers and passwords never leave the page.
Visitors whose browser sends Global Privacy Control aren't tracked.
Your privacy policy gets an opt-out link that works from any page of your store.
IP addresses aren't stored with visits.
No ad pixels, no profiles across other sites, and visitor data is never sold.
Names and notes your staff add to a visitor stay out of exports.

Built on a working store.

Candler started as the analytics for Amison Jewelry, a WooCommerce shop. It was built there to replace Lucky Orange, and everything on this page runs on that store today. More about Candler.

What people ask first.

Anything else, email hello@candleranalytics.com. Already a customer? Email support@candleranalytics.com.

Will it slow my store down?: The tracker is about 12 KB compressed and loads without blocking the page. The recorder waits until the page has loaded, and data goes out in small batches in the background.
What counts as a recorded session?: One visit that gets recorded, however many pages it covers. Page views, clicks, carts and orders aren't metered.
Do bots use up my sessions?: No. Nothing is sent until a visitor taps, clicks, types, scrolls with a wheel or moves the mouse. Scrapers that load a page and leave never show up and never count, however long they wait. Scripted browsers that fake a scroll and quit never count, and are deleted once the visit ends.
What if I run out mid-month?: Recording pauses until the 1st. Everything else keeps counting, visits already being recorded finish, and there's no overage charge.
Is there a free plan?: Yes. Free covers 1,000 recorded sessions and 10,000 visits a month on one website, and keeps a year of visits and orders. No card and no time limit.
Does it record Shopify's checkout?: No. Shopify doesn't let outside scripts see its checkout pages, so Candler can't record them. Candler still knows who started checkout and who bought, so funnels and revenue are complete, and every page of your theme is recorded. On WooCommerce and BigCommerce, checkout is recorded too.
Can I run it next to Lucky Orange or Hotjar?: Yes. They don't interfere with each other, and running both for a few weeks is the easiest way to compare. Side by side: Lucky Orange, Hotjar and Microsoft Clarity.
What happens if I outgrow Free?: Recording pauses after 1,000 recorded sessions, and tracking pauses after 10,000 visits, until the 1st. Upgrade and it picks back up within a few minutes. Nothing you've collected is lost.
Can I change plans or cancel?: Move up or down whenever you like, and the new limits apply right away. Cancel any time and your account drops to Free instead of closing.
Where is the data kept?: On servers in Nuremberg, Germany, rented from Hetzner. Recordings, visits, orders and backups all stay there. The subprocessors page lists every company that handles your visitors' data.