Count what matters with events

In this video.

1. 0:00 Intro
2. 0:09 Open Events
3. 0:19 Tag a button
4. 0:51 Read the report
5. 1:14 Events from your code

The steps.

1. Open Events. An event is anything a visitor does that you want counted.
2. Start from a common one, like a visit to your contact page, or make your own.
3. Click New event and give it a name.
4. Then pick what they did. Here, a click.
5. You don't need to know any code. Pick the button from the things people click most.
6. The panel on the right counts matches as you go. A rule that catches too much shows up before you save.
7. Leave Show it on recordings on, and every replay marks the moment it happened.
8. Its report counts the visits that did it, against the period before.
9. It also shows how often those visits bought, next to the rest. The two go together. One doesn't prove the other.
10. Watch these visits opens the recordings that did it.
11. That filter works on every report. You can also use an event as a funnel step.
12. If your site sends its own events from code, they wait down here. Tag one to give it a plain name.
13. A new event counts back through every visit Candler still keeps, so it never starts from zero.